Winter Back to School Project

For this project, the main goal was to choose a hypothetical promotional season for Target and come up with designs for gift cards, posters, endcap headers, banners, and Instagram ads. I decided to go with the back-to-school theme but more targeted towards winter because back-to-school seems to typically be around the summertime so I thought it would be fun to change it up and go for a winter theme. I also wanted to mainly focus on what it felt like for me when I was a kid after coming back from winter break which was being able to come back and see my friends.